What does ¡HOLA! stand for? 

¡Hola!

¡Hola! is a weekly Spanish-language magazine specializing in celebrity news, published in Spain and 13 other countries. It also has local editions in Brazil, Canada, Greece, Mexico, Peru, Britain, Russia and Argentina. It is the second most popular magazine in Spain, after the Pronto, the most sold magazine in the history of Spain. The title means "Hello!" in English and it is the parent magazine of the English-language Hello! It was founded in Barcelona on September 2, 1944 by Antonio Sánchez Gómez, who continued to run the magazine until his death in the 1970s. He employed mainly relatives and to this day ¡Hola! remains a predominantly family run organisation, with Gómez's wife still stepping in to provide layout for important royal wedding spreads. Initially designed as a family magazine, Gómez soon realised the potential for profit in the women's industry and initially focused on the doings of royalty, as well as offering a self-help section. Today, its function is primarily as a gossip magazine, although the Spanish version still relies heavily on royalty for their gossip, whilst the English and Latin American versions focus more on Hollywood. The magazine continues to grow, most recently with the launch of a new Argentine local edition in 2010.

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