Acronyms that contain the term people meter

What does people meter mean? This page is about the various possible meanings of the acronym, abbreviation, shorthand or slang term: people meter.

We've found a total of 1,346 shorthands for people meter:

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PBO

People & Business OnLine

Business » Companies & Firms

   
IKALOPLT

I Know A Lot Of People Like That

Computing » Texting

   
PPL

People

Internet » Chat

   
SQM

SQuare Meter

Miscellaneous » Unit Measures

   
IiP

Investors in People

Governmental » Police

   
M(3)

Cubic Meter

Miscellaneous » Unit Measures

   
M(2)

Square Meter

Miscellaneous » Unit Measures

   
PRC

People's Republic of China (Communist China)

Regional » Countries

   
PETA

People for the Ethical Treatment of Animals

Community » Non-Profit Organizations

   
PETA

People for the Ethical Treatment of Animals

Academic & Science » Ocean Science

   
PETA

People for the Ethical Treatment of Animals

Medical » Veterinary

   
NAACP

National Association for the Advancement of Colored People

Community » Non-Profit Organizations

   
NPC

National People's Congress

Governmental » US Government

   
PLA

People's Liberation Army

Governmental » US Government

   
PWW

People's Weekly World

Community » Media

   
PFAW

People For the American Way

Community » Non-Profit Organizations

   
NPA

New People's Army

Governmental » Politics

   
AMR

Automatic Meter Reading

Computing » Telecom

   
AMR

Automatic Meter Reading

Business » Products

   
PBOC

People's Bank Of China

Business » Banking

   
SPLA

Sudan People's Liberation Army

Governmental » Military

   
RJD

Rashtriya Janata Dal (National People's Party), India

Governmental » Politics

   
NAPWA

National Association of People With AIDS

Community » Non-Profit Organizations

   
DSCM

Dry Standard Cubic Meter

Miscellaneous » Unit Measures

   
PFIR

People For Internet Responsibility

Community » Non-Profit Organizations

   

What does people meter mean?

People meter
A people meter is an audience measurement tool used to measure the viewing habits of TV and cable audiences. The People Meter is a 'box', about the size of a paperback book. The box is hooked up to each television set and is accompanied by a remote control unit. Each family member in a sample household is assigned a personal 'viewing button'. It identifies each household member's age and sex. If the TV is turned on and the viewer doesn't identify themselves, the meter flashes to remind them. Additional buttons on the People Meter enable guests to participate in the sample by recording their age, sex and viewing status into the system. The device, known as a 'frequency-based meter', was invented by a British company called Audits of Great Britain. The successor company to AGB is TNS, which is active in 34 countries around the globe. Originally, these meters identified the frequency of the channels - VHF or UHF - watched on the viewer's TV set. This system became obsolete when Direct to Home satellite dish became popular and viewers started to get their own satellite decoders. In addition, this system doesn't measure digital broadcasts. Before the People Meter advances, Nielsen used the diary method, which consisted of viewers physically recording the shows they watched. However, there were setbacks with the system. Lower-rated stations claimed the diary method was inaccurate and biased. They argued that because they had lower ratings, those who depended on memory for the diary method the may only remember to track their favorite shows. Stations also argued that if it wasn’t low ratings that skewed the diary method, it might also be the new variety of channels for viewers to choose from. Viewers may not be able to record everything they watch and there is no way of discovering the truth. Finally in 1986, Nielsen developed an electronic meter, People Meter, to solve the problem. The People Meter is an electronic method of television measurement that moved from active and diary-based to passive and meter-monitored. The meter also recorded real time simultaneously viewing, reducing memory bias.

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