Acronyms that contain the term people meter

What does people meter mean? This page is about the various possible meanings of the acronym, abbreviation, shorthand or slang term: people meter.

We've found a total of 1,346 shorthands for people meter:

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People & Business OnLine

Business » Companies & Firms


I Know A Lot Of People Like That

Computing » Texting



Internet » Chat


SQuare Meter

Miscellaneous » Unit Measures


Investors in People

Governmental » Police


Cubic Meter

Miscellaneous » Unit Measures


Square Meter

Miscellaneous » Unit Measures


People's Republic of China (Communist China)

Regional » Countries


People for the Ethical Treatment of Animals

Community » Non-Profit Organizations


People for the Ethical Treatment of Animals

Academic & Science » Ocean Science


People for the Ethical Treatment of Animals

Medical » Veterinary


National Association for the Advancement of Colored People

Community » Non-Profit Organizations


National People's Congress

Governmental » US Government


People's Liberation Army

Governmental » US Government


People's Weekly World

Community » Media


People For the American Way

Community » Non-Profit Organizations


New People's Army

Governmental » Politics


Automatic Meter Reading

Computing » Telecom


Automatic Meter Reading

Business » Products


People's Bank Of China

Business » Banking


Sudan People's Liberation Army

Governmental » Military


Rashtriya Janata Dal (National People's Party), India

Governmental » Politics


National Association of People With AIDS

Community » Non-Profit Organizations


Dry Standard Cubic Meter

Miscellaneous » Unit Measures


People For Internet Responsibility

Community » Non-Profit Organizations


What does people meter mean?

People meter
A people meter is an audience measurement tool used to measure the viewing habits of TV and cable audiences. The People Meter is a 'box', about the size of a paperback book. The box is hooked up to each television set and is accompanied by a remote control unit. Each family member in a sample household is assigned a personal 'viewing button'. It identifies each household member's age and sex. If the TV is turned on and the viewer doesn't identify themselves, the meter flashes to remind them. Additional buttons on the People Meter enable guests to participate in the sample by recording their age, sex and viewing status into the system. The device, known as a 'frequency-based meter', was invented by a British company called Audits of Great Britain. The successor company to AGB is TNS, which is active in 34 countries around the globe. Originally, these meters identified the frequency of the channels - VHF or UHF - watched on the viewer's TV set. This system became obsolete when Direct to Home satellite dish became popular and viewers started to get their own satellite decoders. In addition, this system doesn't measure digital broadcasts. Before the People Meter advances, Nielsen used the diary method, which consisted of viewers physically recording the shows they watched. However, there were setbacks with the system. Lower-rated stations claimed the diary method was inaccurate and biased. They argued that because they had lower ratings, those who depended on memory for the diary method the may only remember to track their favorite shows. Stations also argued that if it wasn’t low ratings that skewed the diary method, it might also be the new variety of channels for viewers to choose from. Viewers may not be able to record everything they watch and there is no way of discovering the truth. Finally in 1986, Nielsen developed an electronic meter, People Meter, to solve the problem. The People Meter is an electronic method of television measurement that moved from active and diary-based to passive and meter-monitored. The meter also recorded real time simultaneously viewing, reducing memory bias.

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