What does CB mean in General?
This page is about the meanings of the acronym/abbreviation/shorthand CB in the Business field in general and in the General terminology in particular.
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What does CB mean?
- Core business
- The core business of an organization is an idealized construct intended to express that organization's "main" or "essential" activity. The corporate trend in the mid-20th Century of acquiring new enterprises and forming conglomerates enabled corporations to reduce costs funds and similar investment vehicles, and sometimes the following of a popular trend among corporate management seeking to appear current and impress investors. Core business process means that a firm's success depends not only on how well each department performs its work, but also on how well the company manage to coordinate departmental activities to conduct the core business process, which is; 1. The market-sensing process Meaning all activities in gathering marketing intelligence and acting on the information. 2. The new-offering realization process Covering all activities in research, development and launching new quality offerings quickly and within budget. 3. The customer acquisition process all the activities defining the target market and prospecting for new customers 4. The customer relationship management process all the activities covering building deeper understanding, relationships and offerings to individual customers.