What does DJI mean in Products?

DJI

SZ DJI Technology Co., Ltd. or Shenzhen DJI Sciences and Technologies Ltd. (Chinese: 深圳大疆创新科技有限公司) in full, more popularly known as its trade name DJI which stands for Da-Jiang Innovations (大疆创新; 'Great Frontier Innovations'), is a Chinese technology company headquartered in Shenzhen, Guangdong with manufacturing facilities throughout the world. DJI is a world-leading manufacturer of commercial unmanned aerial vehicles (commonly known as "drones") for aerial photography and videography. It also designs and manufactures camera gimbals, action cameras, camera stabilizers, flight platforms and propulsion systems and flight control systems. DJI is the dominant market leader in the civilian drone industry, accounting for around 70% of the world's consumer drone market as of March 2020, with no other company accounting for more than 5%. Its camera drone technology is widely used in the music, television and film industries. The company's products have also been used by militaries and police forces, as well as terrorist groups, with the company taking steps to limit access to the latter. US government institutions have issued statements discouraging their internal use of DJI products, but as of 2020, various agencies at the local and federal level continue to use DJI products. In October 2020, the United States Department of Justice prohibited the use of federal money to purchase DJI products.

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