What does PIMS mean in Accounting?
This page is about the meanings of the acronym/abbreviation/shorthand PIMS in the Business field in general and in the Accounting terminology in particular.
Profit Impact of Marketing Strategy
Submitted by jpblixt on September 14, 2017
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Definition
What does PIMS mean?
- Profit impact of marketing strategy
- The Profit Impact of Market Strategy (PIMS®) is a project that uses empirical data to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing. Some of the most important strategic metrics are market share, product quality, investment intensity and service quality (all measured by PIMS® and strongly correlated with financial performance). One of the most surprising findings is that the same factors work identically across different industries. PIMS® "yields solid evidence in support of both common sense and counter-intuitive principles for gaining and sustaining competitive advantage" Tom Peters and Nancy Austin.
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"PIMS." Abbreviations.com. STANDS4 LLC, 2024. Web. 28 Mar. 2024. <https://www.abbreviations.com/term/298877>.
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