What does VALS mean in Unclassified?

This page is about the meanings of the acronym/abbreviation/shorthand VALS in the Miscellaneous field in general and in the Unclassified terminology in particular.

Values And Life Stories

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Definition

What does VALS mean?

VALS
VALS (Values and Lifestyle Survey) is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.

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"VALS." Abbreviations.com. STANDS4 LLC, 2024. Web. 23 Apr. 2024. <https://www.abbreviations.com/term/300381>.

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