What does TRP mean in News & Media?

This page is about the meanings of the acronym/abbreviation/shorthand TRP in the Community field in general and in the News & Media terminology in particular.

Target Rating Point

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What does TRP mean?

target rating point(Noun)
A metric that estimates how well a television programme or advertisement reached its target audience

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"TRP." Abbreviations.com. STANDS4 LLC, 2017. Web. 23 May 2017. <http://www.abbreviations.com/term/506935>.