What does RAJAR stand for?
What does RAJAR mean? This page is about the various possible meanings of the acronym, abbreviation, shorthand or slang term: RAJAR.
What does RAJAR mean?
- RAJAR was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. RAJAR is jointly owned by the BBC [British Broadcasting Corporation] and the RadioCentre,. Prior to this, the BBC and RadioCentre’s predecessor carried out their own measurements independently of each other. The company operates as a Joint Industry Committee and its Board is chaired by an independent Chairman. It has shareholder representation from the BBC and Commercial radio, as well as the IPA and the ISBA. The company is a non- profit making entity. RAJAR collects information on behalf of over 300 BBC and Ofcom Licenced commercial radio stations, ranging from very small local services to the national networks. Station listening by time, duration, platform and location is recorded and published on a quarterly basis. The research methodology is based on a continuous diary survey measuring the listening behaviour of over 100,000 adults a year. The diary is filled in on a quarter-hour basis for one week’s listening drawn from a sample representative of the individual station transmission area and the nation as a whole. The fieldwork for the Research is carried out on behalf of RAJAR by specialist research contractors currently Ipsos Mori. The sampling point framework is undertaken by RSMB Ltd.