Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
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The Product Momentum Gap: Bringing Together Product Strategy and Customer Value
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The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life
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Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
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Customer Lifetime Value Modeling with Applications in Python and R: Lessons and Experiences from Industry and Research on how to Become a Customer-Centric Organisation
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
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Continuous Discovery Habits: Discover Products That Create Customer Value and Business Value
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Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value
Growth Units: Learn to calculate Customer Acquisition Cost, Lifetime Value, and why businesses behave the way they do.
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Superior Customer Value: Finding and Keeping Customers in the Now Economy
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