What does CMO mean in Marketing?

This page is about the meanings of the acronym/abbreviation/shorthand CMO in the Business field in general and in the Marketing terminology in particular.

Chief Marketing Officer

Business » Marketing
Business » Occupation & Positions

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Definition

What does CMO mean?

Chief marketing officer
A chief marketing officer (CMO) or Global marketing officer or marketing director is a corporate executive responsible for marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the titles are less strict/formal in the 21st Century and allow companies to acknowledge the evolving and increasingly significant role that marketers can play in an organisation, not least because of the inherent character of successful marketers. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product management, distribution channel management, pricing, and customer service. The CMO is a member of the C-suite and typically reports to the chief executive officer. A number of senior vice presidents, vice presidents, directors, and other senior marketing managers responsible for various parts of the marketing strategy may report directly to the CMO.

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"CMO." Abbreviations.com. STANDS4 LLC, 2020. Web. 30 Oct. 2020. <https://www.abbreviations.com/term/1495565>.

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