What does UTM mean in Computing?
This page is about the meanings of the acronym/abbreviation/shorthand UTM in the field in general and in the Computing terminology in particular.
Urchin Tracking Module
A UTM tag is a tracking marker appended to a URL, and is recognized by Google Analytic as a dimension, just like average time on site, for example. Tagging Links with UTM values is a very powerful and valuable tool that gives you the ability to create unique links for different campaigns.These links can be distributed via email, online ads, affiliate programs, or even offline campaigns. UTM stands for Urchin Tracking Module. Five years ago Google purchased Urchin and re branded it Google Analytic.
Submitted by mkvalsad on March 28, 2015
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"UTM." Abbreviations.com. STANDS4 LLC, 2024. Web. 28 Mar. 2024. <https://www.abbreviations.com/term/1640194>.
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