What does WISW mean in Radio Stations?

WISW

WISW is a sports radio station licensed to Columbia, South Carolina. It serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 1320 kHz with 5,000 watts daytime and 2,500 watts nighttime, directional. The station goes by the name ESPN Radio 1320. WISW was formerly known as "News Talk 1320 WIS" or "WIS Radio", taking the base of its call sign from the former WIS. The latter station was the longtime sister station of WIS-TV, Columbia's long-dominant NBC affiliate. The WIS portion of the call letters stood for "Wonderful Iodine State." The former WIS is now WVOC. The station is owned by Cumulus Media, which also owns AC WTCB, classic hits WOMG, The Game WNKT and urban AC WLXC in the Columbia radio market. All five stations share studios located at the Granby Building in Cayce and the WISW transmitter is in West Columbia.

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