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How to Build a Business That Will Last

When planning to launch a new company, most people hope that the enterprise will last at least until they retire. Everyone knows that business is a fickle thing, and that the brands at the top of the pecking order today may be bottom of the pile tomorrow. However challenging the world of business may be, there are ways in which you can work to make it as easy as possible for your new company to stand the test of time. Here are just some of the factors you’ll need to consider.

  Courtney Emerson  —  Jargon Tips


Is your company equipped to weather any change that comes its way? From major leaps in technology and IT to natural disasters and epidemics, if you’ve got a business that can adjust to all eventualities, you’re in with a better chance than many. Try to always stay abreast of the latest trends and develop means by which your company will be able to operate under the tightest of restrictions, and you’ll be well on the way towards being undefeatable.

It’s also a good idea to be adaptable yourself. If your business were to experience a period of stagnation or loss, how will you be able to support yourself and your dependents? It’s always a good idea to build up some savings if possible, or looking into short-term financial aid. For example, you can take out a personal loan in order to get credit card debt under control or bridge a gap between payments in order to manage your cash flow. You can get matched with loan options in less than 60 seconds.


How quickly or easily could you expand your business to serve a larger number of clients, or reduce it in size so that it can fit in smaller premises or even become mobile? By making everything from your staff to your IT resources scalable, you can ensure that your company is ready for anything, whether it’s a huge success or significant loss.


If possible, it’s a good idea to develop a few universal products and services within your range. If absolutely everything you offer relies on the demands of the here and now, there may be a time when your business becomes outmoded or obsolete. As well as adapting and following trends, why not consider offering a few things that always have been, and probably always will be, required?


Come rain or shine, one aspect of your business that can always be relied on is your good reputation. That’s why it’s so important to build significant public trust as early on as possible. By investing in quality, delivering great service, setting yourself up online as a knowledgeable industry leader and supporting your local community, your business will become a well-loved pillar of society and customers will go out of their way to support you for years to come.


Since investing in quality is a vital step in creating a company that will stand the test of time, if you have to cut costs, don’t do it by buying cheaper materials or resources of lower standards. There is a range of things you can do instead, from buying popular non-perishables in greater quantities to hiring freelancers so that you’re only paying for work that is completed instead of paying full time wages. If you lower the standards of your products or services, you’ll sacrifice customer trust and you may be faced with numerous returns or refunds, which will lose you money over time.

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    "How to Build a Business That Will Last." STANDS4 LLC, 2024. Web. 25 May 2024. <>.


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