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Acronyms that contain the term online advertising 

What does online advertising mean? This page is about the various possible meanings of the acronym, abbreviation, shorthand or slang term: online advertising.

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PBO

People & Business OnLine

Business » Companies & Firms

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O

Online

Computing » Networking

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WZA

West & Zajac Advertising, Incorporated

Business » Companies & Firms

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T&MWO

Test & Measurement World Online

Community » News & Media

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CNET

ChinaNet Online Holdings, Incorporated

Business » NASDAQ Symbols

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WWO

Woodworking & Woodturning Online

Business » Companies & Firms

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UO

Ultima Online

Internet

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UO

Ultima Online

Business » Companies & Firms

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AO

Anarchy Online

Internet » Chat

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WTTO

World Travel & Tourism Online

Business » Companies & Firms

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AOL

America Online

Business » Companies & Firms

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TSO

The Sims Online

Internet

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OS

Online Services

Computing » Networking

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M&A

Marketing and Advertising

Business » General Business

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RO

Ragnarok Online

Internet

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RO

Ragnarok Online

Miscellaneous » Hobbies

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TLO

Texas Legislature Online

Governmental » State & Local

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NRO

National Review Online

Community » News & Media

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NRO

National Review Online

Internet

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OCLC

Online Computer Library Center

Academic & Science » Ocean Science

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MA

Marketing and Advertising

Business » General Business

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OCLC

Online Computer Library Center

Community » Educational

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KO

Knight Online

Miscellaneous » Hobbies

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IAB

Interactive Advertising Bureau

Community » News & Media

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OMIM

Online Mendelian Inheritance in Man

Medical » Human Genome

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What does online advertising mean?

Online advertising
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons. When software is used to do the purchasing, it is known as programmatic advertising. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. In 2016, Internet advertising revenues in the United States surpassed those of cable television and broadcast television. In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016.Many common online advertising practices are controversial and increasingly subject to regulation. Online ad revenues may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to place their content behind paywalls.

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