Acronyms that contain the term profit impact of marketing strategy 

Profit impact of marketing strategy

The Profit Impact of Market Strategy (PIMS®) is a project that uses empirical data to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing. Some of the most important strategic metrics are market share, product quality, investment intensity and service quality (all measured by PIMS® and strongly correlated with financial performance). One of the most surprising findings is that the same factors work identically across different industries. PIMS® "yields solid evidence in support of both common sense and counter-intuitive principles for gaining and sustaining competitive advantage" Tom Peters and Nancy Austin.

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