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Acronyms that contain the term retail marketing
What does retail marketing mean? This page is about the various possible meanings of the acronym, abbreviation, shorthand or slang term: retail marketing.
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Term | Definition | Rating |
---|---|---|
RPM | Retail Promotions Marketing | |
ARM | Advertising Retail Marketing | |
ECRM | Efficient Collaborative Retail Marketing | |
RAMA | Retail Advertising and Marketing Association | |
RAMA | Retail Advertising and Marketing Association | |
RAMA | Retail Advertising and Marketing Association | |
CRMI | Catalog Retail Marketing International | |
GRMA | Global Retail Marketing Association | |
MARS | Marketing Advertising Retail and Sales | |
MARS | Marketing Advertising Retail and Sales | |
ECRM | Effective Collaborative Retail Marketing |
What does retail marketing mean?
- Retail marketing
- Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but has been expanded and modified in line with the unique needs of the retail context. A number of scholars have argued for an expanded marketing, mix with the inclusion of two new Ps, namely, Personnel and Presentation since these contribute to the customer's unique retail experience and are the principal basis for retail differentiation. Yet other scholars argue that the Retail Format (i.e. retail formula) should be included. The modified retail marketing mix that is most commonly cited in textbooks is often called the 6 Ps of retailing (see diagram at right).
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"retail marketing." Abbreviations.com. STANDS4 LLC, 2024. Web. 30 Apr. 2024. <https://www.abbreviations.com/retail%20marketing>.
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