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Acronyms that contain the term yield management
What does yield management mean? This page is about the various possible meanings of the acronym, abbreviation, shorthand or slang term: yield management.
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What does yield management mean?
- Yield management
- Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell the right product to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
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"yield management." Abbreviations.com. STANDS4 LLC, 2024. Web. 4 May 2024. <https://www.abbreviations.com/yield%20management>.
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