What does STO mean in Business?
This page is about the meanings of the acronym/abbreviation/shorthand STO in the field in general and in the Business terminology in particular.
Sell To Operator
In the travel industry, suppliers provide quotes to travel agents as an STO rate. This is a rate discounted below Rack Rate / Suggested Selling Price. Agents typically quote clients at or above the Rack Rate with the difference being the agent's gross profit.
Submitted by JP03 on September 27, 2013
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"STO." Abbreviations.com. STANDS4 LLC, 2024. Web. 30 Apr. 2024. <https://www.abbreviations.com/term/1444698>.
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