What does GTTLD mean in Business?

Good To The Last Drop

In 1917, Cheek-Neal began using a "Good to the last drop" slogan to advertise their Maxwell House Coffee. For several years, the ads made no mention of Theodore Roosevelt as the phrase's originator. By the 1930s, however, the company was running advertisements that claimed that the former President had taken a sip of Maxwell House Coffee on a visit to Andrew Jackson's estate, The Hermitage, near Nashville on October 21, 1907 and, when served coffee, he proclaimed it to be "good to the last drop."[2] During this time, Coca-Cola also used the slogan "Good to the last drop".[3] Later, Maxwell House distanced itself from its original claim that the slogan was written by Clifford Spiller, former president of General Foods Corporation, and did not come from a Roosevelt remark overheard by Cheek-Neal. The phrase remains a registered trademark of the product and appears on its logo. The veracity of the Roosevelt connection to the phrase has never been historically established. In the local press coverage of Roosevelt's October 21st visit, a story concerning Roosevelt and the cup of coffee he drank features a quote which does not resemble the slogan.[4] The Maxwell House Company claimed in its own advertising that the Roosevelt story was true; in 2009, Maxwell House ran a commercial with Roosevelt repriser Joe Wiegand, who tells the "Last Drop" story.

Business