What does PRSNL mean in Career?

Personal branding

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul turned President of the United States, Donald Trump uses his last name extensively on his buildings and on the products he endorses. (e.g. Trump Tower). In Be Your Own Brand first published in 1999, marketers David McNally and Karl Speak define personal brand this way: "Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you." Kim Kardashian has a strong personal brand since she is considered a very influential person, thus every product she endorses skyrockets in the market. Companies look to her due to the influential power she has in the media. The relationship between brands and consumers needs to be constantly made and remade, and this continuous process creates a demonstration of the ambivalence in brand cultures. This same logic follows for personal brands- there is a constant desire for a reinforcement of the self-brand and its visibility, influencing companies to promote a self-brand.

see more »