What does C2M mean in Marketing?

Customer-to-Manufacturer

C2M is a type of interaction between end-producers and end-consumers, but interactions between consumers and manufacturers are not new. Consultants help manufacturers canvass consumer data to understand consumer trends. Manufacturers canvass internally, externally, regionally and globally for innovative product ideas. Technology has already enabled small-scale manufacturers to do direct to consumer selling, with multiple farm to table platforms and platforms like Taobao existing. The key difference between Consumer to Manufacturer and other relationships (e.g. Manufacturer to Consumer) is the initiator of demand. Instead of simply fulfilling a sale one at a time, it helps manufacturers get real-time inbound feedback for demand of a specific customized product. This feedback is community driven, grown by the community, with the scope of demand driven by the community itself.

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