What does JETRO mean in International Business?

Japan External Trade Organization

Japan External Trade Organization is an independent government agency established by Japan Export Trade Research Organization as a nonprofit corporation in Osaka in February 1951, and reorganized as the Ministry of International Trade and Industry in 1958 to consolidate Japan's efforts in export promotion. The government has provided more than half of JETRO's annual operating budget. As of May 2011, JETRO maintained seventy-three offices in fifty-five countries, as well as thirty-six regional offices in Japan, with a total staff of 1,500. Its main office is located in the Ark Mori Building in Akasaka, Tokyo. Initially, JETRO's activities focused mainly on promoting exports to other countries. As exporters established themselves in world markets and the balance of trade turned from deficit to surplus, however, JETRO's role shifted to encompass more varied activities. These have included the furtherance of mutual understanding with trading partners, import promotion, liaison between small businesses in Japan and their overseas counterparts, and data dissemination. Import promotion services have included publications, promotion of trade fairs, seminars, and trade missions.

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