What does SMM mean in Marketing?
This page is about the meanings of the acronym/abbreviation/shorthand SMM in the Business field in general and in the Marketing terminology in particular.
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Definition
What does SMM mean?
- Social media marketing
- Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.
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"SMM." Abbreviations.com. STANDS4 LLC, 2024. Web. 30 Apr. 2024. <https://www.abbreviations.com/term/1599827>.
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