What does ANDAM stand for? 

ANDAM

ANDAM is a French fashion award established in 1989 by Nathalie Dufour as a joint venture between the French Ministry of Culture and the Defi Mode fashion organisation. It has been recognised as a benchmark for designers, fashion professionals, and members of the international press, and as a pathway for young designers hoping to enter the Paris Fashion Week.The awards were originally restricted to Europeans living in France, but entry was extended to international candidates in 2005.In 2011, a new First Collection Prize was introduced, providing a €60,000 grant to a French fashion company. In 2012, the value of the global awards was increased to €290,000, with a €60 000 L'Express Style prize being introduced.In 2018, the value of the global awards reached €430 000 with four prizes: the Grand Prix, the Creative Brand Prize, the Accessories Prize, and the Innovation Prize for designers, entrepreneur or start-ups willing to develop an project in France. The Innovation Prize recognises creative, innovative and technological solutions in the field of fashion design, production and distribution to develop an accountable and transparent fashion, taking into account economic, environmental and social issues.In the same year, Guillaume Houzé replaced Pierre Bergé as the president of the awards.

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