What does SHRI stand for? 

Shri

Shri (; Devanagari: श्री, ISO: Śrī, Sanskrit pronunciation: [ɕriː], Non-Sanskrit pronunciation: [ʃɾiː]), also transliterated as Shree, Sri, or Sree, is an Indian word denoting wealth and prosperity, primarily used as a honorific. In Devanagari script for Sanskrit, Hindi, Marathi and other languages, the word ⟨श्री⟩ is combination of three sounds: श् (ś), र् (r) and ई (ī, long i). There are two conventions in India to transliterate the syllable श (ISO: śa) (i.e., श् (ś) with the inherent vowel अ (a); श् (ś) + अ (a)) to English. Some use the convention of sa, although incorrect, for transcribing श as in Sri Lanka and Srinagar, while others use the convention of sha for transcribing श as in Shimla and Shimoga. Similarly, री (rī; र् + ई) is also transliterated to English in two different ways as ri and ree, although the latter is non-standard. Hence, in English, the spelling of this word श्री varies from Shri (the standard spelling) to Shree through Sri and Sree. Whatever be the transliteration, the pronunciation is the same. Sanskrit is written in many Indian scripts as well, in which case there are corresponding letters which have the exact same values as the Devanagari, so the Sanskrit pronunciation remains the same regardless of script. The word is widely used in South and Southeast Asian languages such as Indonesian, Javanese, Balinese, Sinhala, Thai, Tamil, Telugu, Hindi, Malayalam, Kannada and Malay. It is transliterated as Sri, Sree, Shri, Si, or Seri based on the local convention for transliteration. Hindus use a popular "yantra", or mystical diagram, called Shri Yantra, to worship the goddess of wealth. The term is also used in Indian subcontinent and Southeast Asia as a polite form of address equivalent to the English "Mr." or "Ms." in written and spoken language, but also as a title of veneration for deities; for example, the Hindu goddess of wealth, Lakshmi, is also known as Sree.

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