We've got 4 definitions »

What does VALS stand for? 

What does VALS mean? This page is about the various possible meanings of the acronym, abbreviation, shorthand or slang term: VALS.

Filter by: Sort by:PopularityAlphabeticallyCategory

Term

Definition

Rating

VALS

Value Attitudes And Learned Suppositions

Miscellaneous » Unclassified

Rate it:
VALS

Values And Life Stories

Miscellaneous » Unclassified

Rate it:
VALS

Vermont Automated Libraries System

Academic & Science » Libraries

Rate it:
VALS

Vehicle Aided Location Service

Miscellaneous » Automotive

Rate it:

What does VALS mean?

VALS
VALS is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services to appeal to the people most likely to purchase them. VALS was developed in 1978 by social scientist and consumer futurist Arnold Mitchell and his colleagues at SRI International. It was immediately embraced by advertising agencies, and is currently offered as a product of SRI's consulting services division. VALS draws heavily on the work of Harvard sociologist David Riesman and psychologist Abraham Maslow. Mitchell used statistics to identify attitudinal and demographic questions that helped categorize adult American consumers into one of nine lifestyle types: survivors, sustainers, belongers, emulators, achievers, I-am-me, experiential, societally conscious, and integrated. The questions were weighted using data developed from a sample of 1,635 Americans and their partners, who responded to an SRI International survey in 1980. The main dimensions of the VALS framework are primary motivation and resources. The vertical dimension segments people based on the degree to which they are innovative and have resources such as income, education, self-confidence, intelligence, leadership skills, and energy. The horizontal dimension represents primary motivations and includes three distinct types:

see more »

Discuss these VALS abbreviations with the community:

2 Comments
  • Sobhan Spd
    Sobhan Spd
    THE MARKET MAKER.
    LikeReplyReport 17 years ago
  • Mahmoud Ali
    Mahmoud Ali
    Consumer Value And Lifestyle.
    LikeReplyReport8 years ago

Know what is VALS? Got another good explanation for VALS? Don't keep it to yourself!

Still can't find the acronym definition you were looking for? Use our Power Search technology to look for more unique definitions from across the web!

Citation

Use the citation options below to add these abbreviations to your bibliography.

Style:MLAChicagoAPA

"VALS." Abbreviations.com. STANDS4 LLC, 2022. Web. 26 Nov. 2022. <https://www.abbreviations.com/VALS>.

Browse Abbreviations.com

Free, no signup required:

Add to Chrome

Get instant explanation for any acronym or abbreviation that hits you anywhere on the web!

Free, no signup required:

Add to Firefox

Get instant explanation for any acronym or abbreviation that hits you anywhere on the web!

Quiz

The ultimate acronym test

»
NBA
  • A. National Basketball Association
  • B. National Baseball Association
  • C. National Boring Association
  • D. National Basketball Arena

Embed

Share an image of VALS

»

Hearing impaired tip:

Sign language

How do you say VALS in ASL sign language fingerspelling?